As part of the provision of our online offer, cookies and tracking mechanisms can be used. Cookies are small text files that can be stored on your end device when you visit an online offer. Tracking is possible using various technologies. We process information in particular in the context of pixel technology or log file analysis.
1.1 · Categories
We distinguish between cookies that are absolutely necessary for the technical functions of the online offer and such cookies and tracking mechanisms that are not absolutely necessary for the technical function of the online offers.
Use of the online offer is generally possible without cookies that do not serve technical purposes.
1.1 · Technically necessary cookies
By technically necessary cookies, we mean cookies without which the technical provision of the online service cannot be guaranteed. This includes, for example, cookies that store data to ensure the trouble-free playback of video or audio content.
These cookies are deleted at the end of your visit.
1.2 · Technically unnecessary cookies and tracking mechanisms
We use marketing cookies and tracking mechanisms. We only use these cookies and tracking mechanisms if you have given us your consent in each case beforehand. The exception to this is the cookie that saves the current status of your privacy settings (selection cookie). This is set based on legitimate interest.
The use of marketing cookies and tracking mechanisms enables us and our partners to show you interest-based offers based on an analysis of your usage behaviour:
By using statistics tools, we measure, for example, the number of your page views.
- Conversion Tracking:
Our conversion tracking partners set a cookie on your computer ("conversion cookie"), provided that you have reached our website via an advertisement of the partner in question. These cookies usually expire after 30 days. If you visit certain pages of ours and the cookie has not yet expired, we and the respective conversion tracking partner can recognise that a certain user clicked on the ad and was thus redirected to our site. This can also be done across devices. The information obtained using the conversion cookie is used to compile conversion statistics and to record the total number of users who clicked on the relevant ad and were redirected to a page tagged with a conversion tracking tag.
- Social plugins:
Please note that when using the tools, your data may be transferred to recipients outside the EEA where there is no adequate level of data protection in accordance with the GDPR (e.g. USA). Details on this can be found in the following description of the individual marketing tools:
|Local Storage: The different areas|
|fe_typo_user||It saves the access data of users||session|
|_pk_ses.*||short-lived cookies, which are used to temporarily store data for the visit||temporare visitor data||30min|
|_pk_id.*||is used to store some details about the user, such as the unique visitor ID||user data||13 Months|
|NID||save your preferred settings - language, no. of search results to display & whether to enable google SafeSearch filters. Search results to be displayed & whether google SafeSearch filter should be activated.||6 Months|
|CONSENT||Stores cookie choices of the user||2 Years|
|SOCS||Stores cookie choices of the user||13 Month|
|OTZ||Help with the adjustments of ads on e.g. Google Search||1 Year|
|1P_JAR||Sammelt Websitestatistiken & tracked Umsatzraten||1 Month|
|DV||save your preferred settings - language, no. of search results to display & whether to enable google afeSearch filters. Search results to be displayed & whether google afeSearch filter should be activated.||7min|
|AEC||Ensure that requests within a browser session are made by the user and not by other websites. |
Enable screen reader support
2. · Managing cookies and tracking mechanisms
You can manage your cookie and tracking mechanism settings in the browser and/or in our privacy settings:
Notice: The settings you make only apply to the browser you are using in each case.
2.1 · Turn off all cookies
If you would like to switch off all cookies, please go to your browser settings and deactivate the setting of cookies. Please note that this may affect the functionality of the website.
2.2 · Managing your settings regarding technically unnecessary cookies and tracking mechanisms
When you visit our website, you will be asked in a cookie layer whether you give us your consent for the use of marketing cookies or tracking mechanisms.
In our privacy settings, you can revoke consent that you have already given with effect for the future, or give us your consent at a later point in time.